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        Samsung Targets High Performance Entry-Level Windows NT Servers;
       New Low-Cost Platforms Based on 500MHz to 633MHz Alpha Processors


LAS VEGAS, USA -  April  6,  1998  -  Samsung  Semiconductor  Inc.  (SSI)  today
introduced a series of entry-level server solutions based on its KP21164  family
of Alpha processors, with performance ranging from 500MHz to 633MHz.

The new SMB-UXB entry-level server platform  series  comes  with  64MB  of  main
memory, 2MB or 4MB level-3 cache, power supply, Entry-level Server Tower Chassis
and a choice of 500MHz, 566MHz or 633MHz KP21164 Alpha Processor.

These new Alpha-based platforms are ideal for the SOHO  and  Web  community  and
will be distributed through existing Samsung channels to  the  VARs  and  system
integrators who serve these markets.

Samsung also introduced its new SMB-UX motherboards and processors designed  for
final assembly by system OEMs. All SMB-UXB/UX motherboards come with  integrated
Ultra-II Symbios SCSI and 10/100Mbs Ethernet controllers, and  are  priced  from
$1,099 to $3,610, suggested retail.

The board-level solutions offer 13.5 SPECint95 / 20 SPECfp95 to 18  SPECint95  /
27 SPECfp95. Ideally, OEMs and VARs can fully  equip  and  sell  an  entry-level
Windows NT server that is 1.5 to 2.5 times faster than  a  Pentium  Pro  200MHz-
-based server starting from less than $2,995 with  more  than  30%  margin.  The
boards also feature six PCI slots and can accommodate 1.5GB of main memory using
256MB DIMMs while many other entry-level servers can only accommodate  512MB  of
main memory.

"Samsung's goal is to provide the ideal, highest  performance/price  entry-level
server platform under Windows NT for the SOHO and Web community," said Y.J. Kim,
Director of Alpha Marketing at Samsung in San Jose, Calif. "By doing so, we  can
provide Windows NT in high performance platforms at  a  range  of  price  points
based on Alpha."

Samsung also encourages companies to move up the  value  chain  to  use  Digital
Equipment's AlphaServers for mission critical departmental  or  enterprise-level
computing, Kim said. "Today,  most  server  applications  under  Windows NT  are
native  on  Alpha,  and  these  SOHO  and  Web  community  users  will   benefit
tremendously by using these entry-level Alpha platforms."


SMB-UXB/UX Platform Features

All UXB and UX motherboards feature:

- On-Board Integrated Ultra Wide SCSI -- Symbios Logic 53C875 with Narrow,  Wide
  and Ultra Wide Support

- On-Board 10/100 Mbs Ethernet -- Digital 21143 Controller  with  10/100Mbs  UTP
  with RJ45 connector

- SDRAM Memory

- 32MB to 1.5GB of Memory

- Six 168-pin unbuffered SDRAM DIMM Sockets

- PCI Support (33MHz)

- One 64-bit PCI Slot

- Five 32-bit PCI Slots

- PCI-to-ISA bridge

- Level-3 Cache subsystem supports:
-- 128-bit data path
-- Synchronous SRAMs
-- 2MB or 4MB Cache

- Windows NT 4.0 or later and LINUX support


Performance and Product Offerings

- SMB-UX2B/UX2 with KP21164 500MHz, 13.5 SPECint95 / 20.0 SPECfp95

- SMB-UX2B/UX2 with KP21164 566MHz, 15.5 SPECint95 / 23.0 SPECfp95

- SMB-UX2B/UX2 with KP21164 633MHz, 17.0 SPECint95 / 25.0 SPECfp95

- SMB-UX4B/UX4 with KP21164 633MHz, 18.0 SPECint95 / 27.0 SPECfp95


Pricing and Availability

All SMB-UXB server platforms  will  be  available  from  May  1998.  Samsung  is
currently taking orders for May delivery. Suggested retail prices for quantities
of 1,000 are as follows:

- SMB-UX2B with KP21164-500CN(2MB Level-3 Cache on board) = $1,499

- SMB-UX2B with KP21164-566CN(2MB Level-3 Cache on board) = $1,905

- SMB-UX2B with KP21164-633CN(2MB Level-3 Cache on board) = $3,265

- SMB-UX4B with KP21164-633CN(4MB Level-3 Cache on board) = $3,610

Samsung also updates its UX/BX Motherboard and Processor Bundle Pricing targeted
for Alpha System OEMs. Samsung is currently taking  UX/BX  orders  for  the  May
delivery. The distributor suggested retail prices for quantities of 1,000 are as
follows:

- SMB-UX2B with KP21164-500CN(2MB Level-3 Cache on board) = $1,199

- SMB-UX2B with KP21164-566CN(2MB Level-3 Cache on board) = $1,605

- SMB-UX2B with KP21164-633CN(2MB Level-3 Cache on board) = $2,965

- SMB-UX4B with KP21164-633CN(4MB Level-3 Cache on board) = $3,310

The current LX Motherboard and  Processor  Bundle  Pricing  targeted  for  Alpha
Workstation System OEMs has been reduced and OEMs should contact  Samsung  sales
representatives or distributors for  the  latest  pricing  information.  Samsung
Semiconductor's distributors in the United States are:

- All American, http://www.allamerican.com

- Bell Industries, http://www.bellind.com

- Jaco Electronics, http://www.jacoelectronics.com


Samsung Semiconductor

Samsung Semiconductor is a wholly owned subsidiary of  Samsung  Electronics,  an
$18.8 billion dollar division of the $92.7 billion, Korean-based, Samsung Group.
Samsung's  Semiconductor  Division  is   the   seventh   largest   semiconductor
manufacturer and the leading producer of memory products in the  world.  Samsung
Semiconductor's North American headquarters are located in San Jose, California.
Samsung was the first company to introduce the 64-Megabit  DRAM  and  the  first
fully functional 256-Megabit DRAM in 1994. In November  1996,  Samsung  had  the
world's first working silicon for  the  1-Gigabit  DRAM.  Samsung's  System  LSI
products include ASICs, microcontrollers, power devices, media products and  the
Alpha processor.

Samsung and the Samsung logo are trademarks of Samsung Electronics Co., Ltd.

Digital and Alpha are trademarks of Digital Equipment Corporation.

Pentium II Processor is a trademark of Intel Corporation.

Windows NT is a trademark of Microsoft Corporation.

All other brand or product names are trademarks and/or registered trademarks  of
their respective holders.


CONTACT: 

Americas Contact:
Samsung Semiconductor, Inc.
Y.J. Kim, 408/544-4510
yjkim@ssi.samsung.com

or

Europe/Asia Contact:
Samsung Electronics
B.H. Suh, 82-331-209-4637
bhsuh@sec.samsung.com
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